Sport and Gender!
Campaign led by Barcelona City Council to promote gender equity for sports entities.
The aim is to work with a gender perspective to approach the needs of all people. In this way we improve and transform the system, helping to develop a more egalitarian society.
The campaign was split into two key pieces. The first is a guide to raise awareness of the technical staff of sports centers, the second a poster to reach the public users of these centers.
Project curated by @barcelona_cat
Design: Aicard Dies at PetitComite
Illustrations: Aicard Dies
Design: Aicard Dies at PetitComite
Illustrations: Aicard Dies